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Maserati Watches History

Though you may know them primarily as a car manufacturer, the Maserati brand has got its toes dipped in all different kinds of industries. From fine jewellery to fragrances and much more, Maserati is setting up their legacy as a company that is so much more than high-performance vehicles. One area in particular that the brand is excelling in is their Maserati watches

With a collection that consists of everything from refined stainless-steel timepieces to sporty leather pieces, the watches in the Maserati collection exude luxury, style and sophistication. Combining classic watch elements with a sleek, contemporary design, Maserati watches are essentially high-end men’s watches without the high-end price tag.   

This watch brand may fly under the radar but when it comes to superiority, technology and craftsmanship, it’s hard to look past Maserati watches. And to understand why that is, read on for a definitive guide to the Maserati watches history, the Maserati brand and to discover some of our favourite Maserati watch models. 

Maserati Watches History


Maserati Watches History 

The Maserati brand was born out of four brothers from Bologna, Italy who were united by their undeniable passion for cars and engines. Opening their first automobile garage known as the Officine Alfieri Maserati in 1914, Alfieri, Ettore, Ernesto and Bindo combined their experience and enthusiasm with their vision for precision-based engines. Producing some of the world’s very first 4, 6, 8 and 16 cylinder engines, Maserati is responsible for kicking off the development of sports cars and the luxury culture that surrounds them. By 1926, the brothers had produced their first original creation, the Tippo 26, a racing vehicle. The car was the first to feature the brand’s now infamous trident logo that is instantly recognisable next to many other popular car brands including Mercedes, Toyota, Ferrari, Audi and BMW. 

Following several momentous milestones which included setting the world record for the fastest 16-cylinder V4 engine (a record that stood until 1937), the Maserati brothers sold the Maserati brand to Adolfo Orsi, an entrepreneur from Modena. Moving the brand from its headquarters in Bologna to Modena, Orsi is responsible for turning the struggling company around and helping it become what it is today. Under Orsi’s leadership, Maserati took first place at many major racing championships including the Indianapolis 500, produced one of the first sports cars designed for daily use rather than racing and helped German Formula One driver, Juan Manuel Fangio win his fifth Grand Prix (Masterati’s second). 

Thanks to the four Maserati brothers and Orsi’s determination along with their eventual ownership under the Alfa Romeo Group, the brand continues to be a chief innovator not just in the world of sports cars but also in multiple other industries. Joining forces with the Morellato Group, an Italian watchmaker responsible for watch brands including Just Cavalli, Furla and Sector has been producing timepieces under the Maserati name since the mid-2010s. Founded in the 1930s, the Morellato Group is one of the world’s leading manufacturers of watch straps and other merchandise. With both brands heralding from Bologna, Italy, Maserati and Morellato combine their 180 years of innovation in their respective fields in a global partnership that promotes cutting-edge designs and mechanical precision. With each model evoking the spirit of the automobile world and the brand’s 100-year history, Maserati continues to be at the helm of style and functionality in the 2020s.

A history of maserati watches through a timeline

About The Maserati Brand 

Since their humble beginnings in Bologna, Italy back in 1914, innovation has always been at the heart of the Maserati brand. Universally recognised for their excellence in the field of engines and the automobiles that they are featured in, innovation is at the heart of this brand. Like many brands out there, Maserati has seen many periods of great success as well as periods of challenges that they were eventually able to overcome, this has played a huge role in forging Maserati's identity and what the brand is today. Because of this, each product that the brand produces is put together according to a long-standing tradition of craftsmanship, and that includes their watches, 

The brand’s trident logo is inspired by the statue of Neptune located in Bologna’s Piazza Maggiore is instantly recognisable and is symbolic of the brand’s ability to deliver unparalleled performance in everything from their timepieces to vehicles that have long been a symbol of luxury. On their timepieces, the brand’s trident logo is also represented on each model’s second hand, something that helps bring an essence of sportiness and elegance to each design. Whether it is their watches or other apparel outside of their vehicles, all aspects of Maserati products were produced to embody the brand’s core values, from its sportiness and focus on modern technology to its Italian heritage. This is why many of the Maserati watches are made with the utmost attention to the finer details such as the design, the materials present and the technology that is utilised.

Maserati History Watches

Our Favourite Maserati Watches

From daring analogue watches to sophisticated chronograph watches that pretty much go hand in hand with the world of racing, there is no shortage of Maserati watches to complement all different styles and lifestyles. These are just a few of our favourite Maserati watches from the Watch Depot range. 

Maserati R8873642002 Stile Two-Tone Men's Watch

With its hexagonal bezel that is almost reminiscent of the design motif commonly used for Audemars Piguet watches, the Maserati R8873642002 just exudes luxury and sophistication. Combining the classic and the contemporary with its exciting two-tone bracelet and daring navy blue face, this stainless steel watch is sure to bring some elegance and class to your look on all occasions.

Maserati R8853121006 Successo Stainless Steel Men's Watch

Offering a slightly more pared-back look with its timeless silver exterior and charming black dial, the Maserati R8853121006 Successo is a watch for men with a thing for the classics. A great everyday piece as well as one that you can rock with a dapper suit on formal occasions, this silver watch is pure elegance and has the potential to become a forever piece that you can wear until the end of time. 

Maserati R8853118020 Epoca Blue Dial Gold Tone Mesh Men's Watch

Bringing an element of edge to your look with its stylish gold, stainless-steel mesh band and sophisticated blue face, there is something about the Maserati R8853118020 Epoca that is so timeless. Boasting a slightly 70’s aesthetic that will always be in-Vogue, a gold watch like this is certain to bring some enrichment to even the most basic look, whether it be a casual t-shirt and jeans or a smart dress shirt. 

Maserati R8871621004 Successo Brown Chronograph Men's Watch

With its eclectic rose gold case and sporty tan band, the Maserati R8871621004 Successo is a smart luxury. Boasting a timeless chronograph dial that is set onto a cognac coloured face, this leather watch is not only a great companion for work, but one that is ideal for all types of occasions. Whether you’re wearing this piece with a suit or your go-to everyday ensemble, rest assured that it will help bring some elegance to your look.  

Maserati R8853142001 Stile Men's Watch

Adding a little sportiness to your look, this striking all-black Maserati R8853142001 Stile watch certainly makes one heck of a statement. Adorned with an eye-catching diamond-cut face that is emphasised by white accents and a small date window, this black watch is the perfect piece for those that don’t fit the mould style-wise. A real conversation piece that is enhanced by its hexagonal bezel, this Maserati watch is sure to turn a few heads. 

Maserati R8851108002 Potenza Men's Watch

Bringing a touch of playfulness to your look with its eclectic diamond-cut dial, rose gold accents and sporty leather band, the Maserati R8851108002 Potenza doesn’t fit the classic watch conventions which is perhaps what makes this piece so special. Great for casual outings, the office and even the gym, this rose gold watch may stray from the curb but that’s not to say you won’t get any wear out of it. In fact, you can expect a lot of curious eyes when you are wearing this piece out and about.

Now that you know the Maserati watches history, explore the Maserati brand and some of their models today at Watch Depot. Explore our sale watches and nab yourself a spectacular bargain or shop gifts within your budget. Receive free shipping on all orders over $69 within Australia. Buy now and pay later with our various finance options including Afterpay, Zip, humm, Laybuy, LatitudePay and Latitude Interest Free. 

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