Trend Report: What Womens Watches Are in Fashion (2024)

Trend Report: What Womens Watches Are in Fashion (2024)

Caitlyn Rugless Caitlyn Rugless
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As 2024 approaches, you may be wondering what women's watches are in fashion? Each year we see different trends come in and out of popularity, while some cult classics always remain. Watches are an essential part of a women's collection and have been an iconic status symbol for decades. As of late, we have seen a resurgence in watch popularity in fashion trends and pop culture. With celebrities like Bella Hadid and Emily Ratajowski rocking stylish timepieces, there is no doubt that watches are the hottest summer 2024 trend that you need to get on board. 

From luxury to budget models, silicone to stainless steel, you can find a watch in just about every design, colour and material out there. If you are really wanting to make a splash this summer, then check out some of our must-have watches for women and keep up with the trends. This year is all about minimalism, elegance and embracing vintage glamour. From traditional pieces to complete reinventions of historical trends, today, nothing says style like a sleek design or a subtle throwback. Not only this, but innovations in technology mean that we expect only the latest in smartwatch capabilities. We’ve rounded up some of our trendiest watches that will stand the test of time and keep you looking stylish all summer long.

The Watches Trending for 2024:

What Womens Watches Are in Fashion

Stylish Smart Watches For Women

For those who live an active lifestyle and are always on the go, then a smartwatch could be just for you. A watch that really packs a punch, smartwatches have amazing functions and the latest technologies to give you the best features right at your fingertips. You can connect a smartwatch to your phone to really get the best out of this technology! When you think of smartwatches, you might assume that they are not overly stylish, but that is anything but the truth. These days, smartwatches are sleek, classy and versatile. You can wear them casually or professionally and elevate your outfit without compromising on practicality. 

Smartwatches have a range of functions, all intended to make your life easier! Receive and take phone calls, text, receive message notifications, and control music right at your wrist. For those who are especially active, record important data like step counts, heart rate, blood oxygen, calories burned and more. A fantastic companion for everyday life, once you get yourself a smartwatch, you’ll never go back!

What Womens Watches Are in Fashion: Person wearing a smart watch

Get the Look:

Active Pro Call+ II Smart Watch Black

Active Pro Call+ II Smart Watch Black

$79.00 $169.00

This new Active Pro model has more features and stronger battery life. Charge for 10 minutes and talk for 4 hours! \*Measurement results of this product are for reference only not for any medical use. \Android supports systems above 5.0,… read more

A simple watch with a silicone band, this basic Active Pro is anything but that. This new model is jam packed with features. A really incredible part of this piece is the amazing battery life, you can charge this piece for 10 minutes and talk for 4 hours. Simple, clean and comfortable, a timepiece that will go with anything and get you through the day with ease.

Active Pro Call+ Connect Smart Watch Box Set with 3 Band Options Rose Gold

Active Pro Call+ Connect Smart Watch Box Set with 3 Band Options Rose Gold

$99.00 $199.00

Whether you are on the go or having a night on the town, the Active Pro call+ has everything you need. - Compatible with iOS 11.4 and above and android 6.0 and above *Measurement results of this product are for… read more

If you’re looking for something a bit more stylish with a traditional round dial, then this model is the one for you. The watch comes in a box set with three different band options, letting you customise the piece to suit your needs. The bezel is crafted in fashionable rose gold with an interactive screen.

Affordable Watches for Women 

A trendy watch doesn’t need to break the bank, which is important to remember when asking what women's watches are in fashion. You can find a stylish watch with stunning features and impeccable craftsmanship for an affordable price, especially with Watch Depot’s competitive pricing in Australia. Explore affordable watch brands for women like Ellis & Co and Lorus, which house some of our favourite pieces at the lowest prices. The best part is, you really do get more bang for your buck with these brands. 

Instead of investing in real gold with fancy movements, explore stainless steel watches with basic water resistance and battery powered. Stainless steel is a durable material that is great for daily wear and has a shiny lustre that looks expensive. You can get a watch that looks and feels high quality with great performance at a price that you'll love just as much as the watch itself!

What Womens Watches Are in Fashion: Affordable watch

Get the Look:

Ellis & Co 'Eliza' Stainless Steel Rose Bracelet Womens Watch

Ellis & Co 'Eliza' Stainless Steel Rose Bracelet Womens Watch

$39.00 $139.00

Pair a dreamy rose gold finish with an embossed crystal shimmer and you'll get Ellis and Co's 'Eliza'. This piece’s easy-fitting mesh bracelet feels silky on your skin, and looks great too.\ -Styled crystal face - Flexible mesh band design… read more



Crafted in the blush tones of rose gold with stainless steel and refined details. This season is all about minimalism, clean lines and versatility. The mesh band is intertwined stainless steel that sits comfortably on the wrist and goes with just about  anything. The real showstopper of the piece is the wonderful pattern on the dial with swirls of etching and various shades of silver that contrast the rose gold beautifully. Pair this piece with a silver bracelet and a morganite ring to really style this watch effectively.

Lorus RG205RX-9 Stone Set Womens Watch

Lorus RG205RX-9 Stone Set Womens Watch

$49.00 $130.00

A stunning timepiece, this Lorus RG205RX-9 Stone Set Womens Watch is versatile and beautiful. Crafted in the cool tones of stainless steel with a silver band and case that can be paired with a range of outfits, this watch will… read more

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If you are looking for something slightly more professional, then this Lorus watch could be just for you. Crafted in stainless steel with traditional links that will give your look a clean and classy look. The dial is minimalistic, yet features the wonderful lustre of mother of pear that reflects beautifully in the light, giving this simple piece character. The best thing about this watch is that you truly can pair it with any colour and it will elevate your overall outfit. From day to night, this watch is one that is a no-brainer.

Vintage Watches For Women 

Bold, sleek and classy, nothing beats the elegance of a retro watch. If you’re wanting to step out in confidence, then a watch with a vintage aesthetic could be just the piece for you. Subtle, yet a statement piece, an elegant vintage inspired watch will tie together your look and are definitely in fashion this season. At first thought, you might worry about it being outdated, too simple or boring, but they definitely don’t have to be. Here, the magic is in the details, and you can enjoy a piece filled with character that doesn’t take away from the rest of your look. From rugged leather bands to gadget inspired digital watches, these watches are stylish and beautiful.


From leather watches with a splash of colour in the dial, to black stainless steel pieces with intricate straps, no matter what your personal style is you are sure to find a watch to suit your needs. Whether you are looking for affordable watches from Ellis & Co, Lorus or Casio, or you are looking for something more luxurious like Daniel Wellington, Citizen or Seiko, you can step out in style knowing that you are on trend.

What Womens Watches Are in Fashion: vintage watches

Get the Look:

Daniel Wellington Quadro Pressed Sheffield DW00100439 Womens Watch

Daniel Wellington Quadro Pressed Sheffield DW00100439 Womens Watch

$219.00 $279.00

One of Daniel Wellington's most innovative designs. The elegant shape of this timepiece is a true standout feature, with a soft rectangular case coated in gold. Its vibrant dial steals the show in a green tiger's eye pattern, and contrasts… read more



Be proud and elegant in this marvellous Daniel Wellington piece. With a black leather band paired with the blush tones of rose gold, this timepiece is gorgeous. A vivid green dial sets this piece apart from the rest. With textured patterns across the face and the metal highlights really stand out. A piece that is truly classy, this watch tells people that you are professional yet up with the times.

Casio A168WEMB-1B A168 One Tone Black Mesh Digital Watch

Casio A168WEMB-1B A168 One Tone Black Mesh Digital Watch

$149.00 $209.00

Go retro with this Casio A168WEMB-1B A168 One Tone Black Mesh Digital Watch that features a gunmetal case and a black ion-plated mesh band. More than just a fashion statement, this watch delivers useful functions such as a stopwatch and… read more



Go retro with a vintage casio piece that is filled with character and history. The bracelet is crafted in mesh stainless steel with an intricate woven pattern that lets you rock a shiny metal look with a lighter build - perfect for ladies. The dial is reinvented from classic Casio digital watches, and are back in style. The digital display is legible with a day and date display as well as a range of functions. Style with a casual outfit and take your look from drab to fab.

Take your watch collection to the next level with a trendy watch and be at the head of your fashion game this season. Explore the best watch brands for women and embrace confidence with the finishing touch to any trendy outfit.

Frequently Asked Questions:

What kind of watches are in style 2022?

2022 saw a boom in watch sales as  fashion, jewellery and lifestyle influencers brought wristwatches to the forefront of megatrends. Minimalistic design with vintage/retro aesthetics and smart watches ruled the sphere of popular watches. Not only this, but 2022 saw a big shift towards environmentally friendly, and responsibly made watches.

What is the latest fashion in watches?

At the heart of the latest fashion in watches is minimalism, technology and a vintage aesthetic. Throughout the generations, it seems that watches have flip flopped between minimalism and maximalism, with brands releasing bold, colourful and oversized pieces, contrasting with compact, streamline and simple design. Today, it all comes down to personal preference. A retro, vintage vibe for your watch is something that will elevate your trendiness and pay homage to the fashion trends that have come before. Lastly, with technology evolving at a rapid pace, it has become an expectation that watches are reliable and at the top of their game in the industry, especially for smartwatches.

What are the top 10 brands for women's watches?

The top ten brands for women’s watches are Seiko, Casio, Citizen, Baby-G, Tommy Hilfiger, Daniel Wellington, Active Pro, Ellis & Co, JAG and Guess.

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